Punk rock and melodic hard core have a particularly niche audience. Very generally speaking the audience of this genre alone is liberally minded, young, white, and middle class. However Rise against
takes advantage of this as an opportunity to change the their audience’s stance
on equality for minorities, women and the poor. Disparity by Design pushes for
an ideological revolution that would make equality a social norm that people
conformed to without ever questioning. This kind of radical shift in ideology would probably not be as well received by older audiences because it’s hard to teach an old dog new tricks. With a younger audience they are usually more liberal minded and open to
changing their beliefs on issues such as equality. The young people of today
will be the leaders and decision makers of tomorrow. Rise against takes full
advantage of their influence on their audience to promote change for a more inclusive future.
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ReplyDeleteI agree with you post in that it is effective to narrow down and know your audience as a musician in order to pass along ideas. Some artists try to appeal to too many people and not discriminate but specific tastes in music are undeniable and younger people are guaranteed to gravitate towards music Rise Against makes so it is only logical to sing about problems a younger audience would relate to.
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